ABOUT
In film production, “B Reel” or “B Roll” refers to footage that is within the world of the film but not necessarily primary to the main narrative. An important example of B Reel is the Establishing Shot, which is a wide angle shot of a location or set that provides context for where the story is taking place. Without establishing shots, the audience can feel confused or disoriented about what is happening in the scene.
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In the world of business and entertainment, professionals need storefronts, marketing, and public relations in order to communicate with the world. These provide context for who they are and connection with their audience.
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But they only garnish the main story, which is the persona and quality of the professionals themselves. This is ultimately what will draw followers and create a lasting rapport with clients, and so it is important that this character is represented with authenticity and relatability.
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I work as a virtual marketing assistant to small business owners to maximize their online presence and overall influence. This includes developing marketing strategies for branding, social media, graphic design, website design, writing for email chains, fliers, newsletters, video production and social media reels, product and portrait photography, composing branding jingles, and other related services.
The vision statement of B Reel Ventures is
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To be a trusted resource for professionals to identify the meaningful values behind their work and mediate this authenticity to the world.
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A number of historical figures have used the phrase, "people don't care how much you know until they know how much you care."
And this is something that many marketing efforts tend to overlook. We live in a globalized culture that is more diverse than ever, and the ability to empathize with perspectives and experiences which may differ from one’s own is essential for genuine connection. Surveys and trends may be helpful for tracking patterns and informing marketing campaigns, but these can also be unreliable due to peoples’ idealized self-perceptions and unevaluated core motivations. Do the stats of actual sales line up with declared preferences? Could a target demographic be giving their business in a certain market as a mask or compensation for a subconscious psychological struggle? Could a marketing effort that addressed this issue evoke a powerful resonance?​
As we make the transition from the Information Age to the Relationship Age, the business and marketing sphere will have to stop thinking exclusively in terms of sales, data, and numbers, and begin noticing that they themselves as human beings make up the data - that their target audiences are a part of themselves. People connect with vulnerability and transparency more so than pitches and polished images.​
Gaining a higher level of emotional intelligence, with a deeper understanding of humanity’s drives and values, will be the primer for business owners to paint a more authentic portrait of their calling, and provide enduring solutions to the problems their communities face in daily life. Rather than donning a salesperson mask, the quality and beauty of what you contribute to the world is enough to speak for itself, with the right tools for unveiling this to the public eye.
Venture to become the best version of yourself in your work.
Be Human.
Be Real.
I’m here to help broadcast those genuine efforts.
